The Ise Grand Shrine – a Shinto Shrine – in Ise, Mie prefecture in Japan has been preserved exactly like it was around 2,000 years ago. Despite such a rich legacy, the UNESCO has refused to list the shrine in its list of historic places.
Why?
(Shinto priests walking beside the Ise Grand Shrine, Japan. Source)
This is because the shrine is not built of a ‘permanent structure’. The ISe Grand Shrine is built of wood and hence it gradually loses its structural integrity over years. So the Shinto priests have a solution; every 20 years they tear down the structure and rebuild another – in an adjacent plot – in exactly the same specifications as the original using the wood from the same forest that the original structure was built from. Result: the shrine is forever new, ancient and original! The present structure, dating from 1993, is the 61st iteration to date and is scheduled for rebuilding in 2013!
A centuries old Shinto belief of death and renewal of nature and the transience of all things called Wabi- Sabi underscores the philosophical and artistic significance of this shrine. To quote the wiki page ….
Wabi Sabi nurtures all that is authentic by acknowledging three simple realities: nothing lasts, nothing is finished, and nothing is perfect.
Burning Man
Further to the west, in northern Nevada US is the Black Rock Desert – an open swathe of desert land where a week long annual cultural festival called Burning Man is held every August/September. This iconic event is described as an annual experiment in community, art, radical self-expression, and radical self-reliance – a week long celebration of extreme creativity, art, spirituality and innovation. Often compared to TED for its potential to provoke, inspire, connect, indulge or just ‘let be’, Burning Man regularly attracts stalwarts like the Google founders, Eric Schmidt, Chip Conley among many many others. But what makes Burning Man stand out as an exceptional event is the fact that it is transient by nature. The whole venue, the structures and the shelters for the event are practically built from scratch and again torn to dust without leaving a trace at the end of the week!
See below the time lapse video of 2011 Burning Man to appreciate the ‘dust to dust’ cycle typical of the Burning Man.
As Business Strategy
Transience as a method, an approach or a strategy is not just an expressionist arts style or some exotic charm of a shrine. It also has far reaching implications on contemporary business strategy. The June 2013 edition of Harvard Business Review features an interesting article by Rita Gunther McGrath on what she calls as Transient Advantage. She argues that in a world where competitive advantage often evaporates in less than a year, companies can’t afford to spend months at a time crafting a single long-term strategy. She introduces what she calls as The Wave of Transient Advantage and explains its ‘curve’ (below). Companies possessing this edge constantly start new strategic initiatives, build, exploit, re configure and if need be even actively disengage from an initiative as a means to reprioritise, reinvent and renew their approach to growth.
(Wave of Transient Advantage, Source)
She posits that the thinking in this field “has reached an inflection point” leading to an acknowledgment from a multitude of strategy practitioners that “Sustainable competitive advantage is now the exception, not the rule. Transient advantage is the new normal.”
The latest post in the Gaping Void newsletter by Hugh MacLeod pays an artistic tribute to this concept through this delightful piece of ‘office art’.
(You must subscribe to his newsletter, sure to make your day!)
Essentially from which ever perspective you look at it – artistic, personal, emotional, professional or even strategic, the ability to accept transience as the new normal, the ability to let go of the status quo to rethink, re-invent and renew our approach forms the bedrock of the new competitive edge – The Wabi Sabi Edge.
Riffs on technology, marketing & culture 
Nice article Chaitanya.
Thank you very much Ram!
Nice article Chaitanya, well researched !
Thanks Mallik!
Always a pleasure to read your articles buddy! So loaded with facts, such a novel persepective!
Honour to hear this from you Abhi 🙂 Thank you!
Nice 🙂 interesting … Transience as the new thing! Yes…nothing is final 😉
Smita – You said it 🙂
Then it’s even more important for an organization to always be rooted in core mission principles of why they even exist.
Transient business strategies or temporary teams do exist…for large scale emergency planning and response. However there’s no effective strategy how to “dissolve” the organization when business recovery is in place, that doesn’t use organizational time,effort and resources very well.
Thanks for visiting BrandedNoise Jean!
From a business strategy point of view, this is not about “‘dissolving’ the organisation when business recovery is in place”. It is about having the agility to accept change (big or small) as part of business as usual and being able to thereby respond accordingly to external/internal triggers.
Incredible! Wabi Sabi, わび・さび（侘・寂), is the very esthetic sense of Japan.
Wabi-sabi, as a concept itself is so beautiful and real! I have been reading on it for past 8-9 years and have gathered that one needs to be welcoming in their thoughts and actions for other objects, at all times.
this is so incredible!
Thoughtful! Thanks.
Process of constant renewal, thus always moving forward but with a new perspective yes? 🙂
absolutely!!
Cool article! You know your stuff!
Thank you 🙂
A thought provoking post!
Thanks Ashok! Pls check out the other posts on BrandedNoise, you might like them too 🙂
Japan ❤ Hope I`ll get there, soon.
Very interesting. Wabi Sabi is a fascinating approach to life and bringing it to western cultures can only be a positive thing.
Thanks
Hey there! Thank you!
Fascinating and well-written. Thanks!
My pleasure! Thanks a lot!
Reblogged this on fredtroy and commented:
Bon appétit 🙂
Reblogged this on Ideation By Sukhy Bassan and commented:
‘Wabi Sabi nurtures all that is authentic by acknowledging three simple realities: nothing lasts, nothing is finished, and nothing is perfect.’
A beautiful quote. It really makes you think and realise that these simple words can be interpreted into many different views and ideas.
very very true indeed!!
Necessity- the mother of re-invention!
Bang on Candia! I love your way of putting it!
Love this… “Wabi Sabi nurtures all that is authentic by acknowledging three simple realities: nothing lasts, nothing is finished, and nothing is perfect.”
Wabi sabi is a concept I’ve long employed in my own writing and observation, but I love your leaps from Japan to the American desert and then on to a business model.
Keeping a tradition fresh and invigorating is a big challenge, indeed.
Thanks Jnana!
Fascinating post. The idea of transience and impermanence is something that fascinates me. There’s something powerful about shaping something and then letting it go, and it’s not something I would have considered applying to business, but it makes sense.
Also, that Burning Man video was amazing.
Thank you Andrea!
Very interesting. From the personal level to broader structures, the capacity for renewal is key. I never would have thought to apply transience to business, and it makes me realize how useful it might actually be in many settings.
Thanks Anna!
Reblogged this on hjackmon.
Extremely thought-provoking. As the proprietor of a new micro-business, this is very helpful. Thank you.
Reblogged this on We are Anonymous and commented:
Very Beautifull ! ! 😃👍
Fantastic post!
Dust to dust…a great video…very spiritual.
Fascinating and helpful post
Reblogged this on elifiam3's Blog and commented:
Wao
Reblogged this on Pilsen Wellness Center Blog.
Thank you for the truly intersting cultural adventure of this essay.
Right on point! Thank you for the good read.
Great posts, I can tell you put alot of work into it.
Very interesting post! Thank you for the interesting article
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Reblogged this on elblogdelchucheta.