Quick Read: A world fleeting by giga bytes per every nano second lends itself to the emergence of a paced down, nuanced and a deeper notion of travel as an experience – of the body or the mind or the soul.
Google ‘wandering’ and it says the following:
What if there were to be an aim for wandering?
Speaking of which, what if a sign post says ‘Please Trespass’.
That’s literally one of the unique joys of living in Sweden.
Called allemansrätten, or the Right of Public Access, it means as long as the land is not cultivated, and as long as no damage is caused, most of Sweden’s nature is yours to explore. This right of public access allows anyone to roam freely in the countryside, swim and travel by boat in someone else’s waters or even to camp or park a motor home on another person’s land.
Because it has existed for generations, allemansrätten is a part of the national identity of Sweden. School groups explore the forests from an early age and families often fish, pick berries or go for walks in the woods together.
No wonder, many people in Sweden can identify a surprising number of birds, fish and trees by name. (source)
What if we could all go to the woods to live deliberately.
What if we willfully subject ourselves to the challenge of stillness and get away from the tyranny of the screens to appreciate solitude and seek inspiration from the nature?
Inspired by Henry David Thoreau’s classic Walden, Tracy J. Fullerton, the director of the Game Innovation Lab at the University of Southern California School of Cinematic Arts, came up with this idea of a video game as a way to reinforce our connection to the natural world and to challenge our hurried culture.
A game that has apparently been in development for nearly a decade, ‘Walden..” takes takes six hours to play. It starts in the summer and ends a year later — offering players tasks like building a cabin, planting beans or chatting with Ralph Waldo Emerson.
Should you not leave sufficient time for contemplation, or work too hard, the game cautions: “Your inspiration has become low, but can be regained by reading, attending to sounds of life in the distance, enjoying solitude and interacting with visitors, animal and human.” (source)
Costing $19.99, the game is billed as the world’s most improbable video game for obvious reasons. Nevertheless it signals the mainstream arrival of the phenomenon of people seeking a sense of calm, a modicum of mindfulness and a pinch of presence amidst a world fleeting by giga bytes per every nano second.
So let the world wait
Perhaps as a reflection of such times that we live in today, we also have brands that have positioned themselves around this emerging need of the individual to seek these moments of peace and calm.
In its recent set of commercials, Black Dog encourages one to pause to unwind and relax. It asks one to take the time to savor all the things that truly matter – “because life is in the pause”.
In his recent annual book of ideas and insights titled Non Obvious-2017 edition, Rohit Bhargava references some interesting trends in this space (of ‘willful wandering’ and its adjacencies) to watch out for in 2017. He calls them “desperate detox”, “deep diving” and “mainstream mindfulness”. (check out his insightful commentary around these trends and much more in his must read book)
Putting it all together, the industry that is rife with disruption due to this trend is obviously travel. And an emerging category of travelers in this space is called the ‘Post Tourist’.
The Post Tourist
The term ‘post-tourist’ is commonly used to refer to a new breed of travellers, those who eschew common tourist hotspots and opt for a more unconventional experience, immersing themselves in local culture for an extended period of time.
No wonder, Airbnb tells us “Don’t go there, live there”
As Rohit says in his book..
“In a world filled with quick burst experiences, the future of travel seems to be something more meaningful, far deeper, and involving much more willful wandering.”
Given this, what’s my insight?
If travel is nothing but a state of mind, I have a feeling we are just fastening our seat belts before the category takes off.
A category called, willful wandering – of the body or the mind or the soul.
(Featured Image: From Walden, a Game)